Welcome to Innovative Flooring Design - where a totally fresh perspective is offered with diverse and unique selections that focus on fashion and design. Our beautifully displayed showroom will take you down scenic side street offerings from the many national and international boutique mills that lead the marketplace with their cutting-edge designs.
The flooring industry over the last twenty years has experienced two major manufacturers buying up it's closest competitors. It has truly become a two-entity race to see who becomes the biggest.
During our inception, we visited a large cross section of Twin Cities flooring dealers, and found two disturbing trends.
The first was that most were focused on showing the exact same products, usually re-labeled to their own branding, but still the exact same products.
Secondly, we experienced the majority of these retailers devoting over 80% of their showrooms to the lower quality freeway selections. A very futile effort was evident toward fulfilling the needs of the fashion focused consumer.
Our marketing approach is to reverse this trend!
We realize that some projects may be suitable for apron-wearing sales assistance in a big-box setting. But our concept caters to the majority of consumers that seek experienced sales and design assistance with personal and professional installation to enhance their homes.
Main Street product offerings from the "Big Two" have congested the flooring freeways.
So if you are one of the many flooring consumers that has become disenchanted with the congestion of "freeway products from the Big Two" everywhere you look - then exit the flooring freeway - and take the scenic side streets of Wayzata to Innovative Flooring Design.
We cordially invite you to visit our showroom and experience a fresh perspective.